BMW appointed as the official limousine for inaugural Social Star Awards in Singapore

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

International A-List Celebrities set to arrive in 40 units of flagship BMW 7 Series.

BMW Asia and Performance Motors Limited (PML) has announced their sponsorship of the inaugural Social Star Awards via the official handing over of the BMW limousine fleet. Featuring some of the biggest stars and brands across the world, the awards on May 23 will be graced by the likes of Aerosmith, CeeLo Green, PSY, Carly Rae Jepsen, Sky Blu, George Takei, Blush and more.

BMW-Social Stars Award 2013 (640x427)

The Social Star Awards is based on data from Starcount which uniquely aggregates and charts social media’s most popular stars and celebrities through the measurement of 17 billion people’s social media activity across the 11 biggest social media networks in the world. Starcount uniquely ranks and charts fans based on their individual social behavior by awarding points for every tweet, share, view and comment about the individual stars they love.

A fleet of 40 units comprising of the flagship BMW 730Li will be used to chauffeur the celebrities, VIPs and distinguished guests of this exclusive global awards event in style and comfort.

“As the leading automotive brand in the world, BMW is pleased to be sponsoring the Social Star Awards, the first-of-its-kind event that is set to take social influence to another level. As a new media technology platform, social media has grown by leaps and bounds in recent years and is definitely a force to be reckoned with both now and in the future.”

“Moving forward, we’re certain that social media tools will appear in even more exciting forms than today and are set to connect people even further. Likewise at BMW, we continuously work towards connecting our cars with our drivers and the outside world via our Connected Drive technology which can be found across the entire BMW fleet. As a brand that believes in innovation, BMW constantly strives to stay at the forefront of technology at all times,” said Mr Neil Fiorentinos, Managing Director of BMW Group Asia.

Mr Say Kwee Neng, Managing Director of Performance Motors Ltd said: “Performance Motors Limited is proud to be associated with the first Social Star Awards. With an unprecedented line-up of the most amazing international talent, the Social Star Awards marks yet another milestone for Singapore in becoming a global stage for world-class events. As Singapore’s leading luxury brand for the last three years, it is highly appropriate that this significant event for Singapore be supported and accented by one of the world’s best luxury automobile, the BMW 7 Series.’’

Paul Morrison and Drew Thomson, Joint CEOs of Starcount said: “The team at BMW has demonstrated a true spirit of partnership and we are extremely grateful for all of their efforts in providing a fleet of luxurious vehicles for our A-list superstars while they are in Singapore.”
BMW 730Li:

Enhanced Power Delivery & Efficiency.
The BMW 7 Series is the brand’s flagship limousine that has redefined superiority by raising the bar in its class with ground-breaking efficiency, luxurious comfort and intelligent safety. With it, every journey becomes a unique experience where technological superiority is transformed into an exceptional pleasure.

The new BMW 730Li is equipped with a proven 3-litre straight-six petrol engine. With the new eight-speed automatic transmission, the BMW 730Li is able to complete the century sprint 0.3 seconds faster than its predecessor (at 7.5 seconds). It has further improved its average fuel consumption by 11% to 8.7 litres/100km) and lowered its CO2 emissions by 11% to 202g/km against its predecessor, both as per EU test cycle.

BMW 730Li specifications

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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