BMW 1 Series wins “Golden Steering Wheel” award.

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

Just a few weeks after its market launch, the new BMW 1 Series has already won its first internationally significant automobile award. The edition of the BMW compact model is the winner of the “Golden Steering Wheel” awarded by “Auto Bild” and “Bild am Sonntag”.

In the star-studded compact vehicle category, the new BMW 1 Series came out top in both the readers’ vote and the jury’s verdict. It was able to outshine the competition with its outstanding sporty style and efficiency, optimised comfort and extended space, expressive design and premium quality.

 

The current trophy is the second “Golden Steering Wheel” to be won by BMW for a compact model. The BMW 1 Series Coupé won the sought-after award in 2008.

 

The BMW 1 Series stands out as an exceptional automobile within the compact segment not least due to its rear-wheel drive, still unique in this class. Its sporty character is also underlined by a fully updated portfolio of engines. Two newly developed petrol engines and three diesel power units cover an output range from 85 kW/116 bhp to 135 kW/184 bhp.

 

As compared to the predecessor model, the luggage volume of the new BMW 1 Series has increased to 360 litres and it also offers additional leg space at the 

rear. Its extensively refined chassis technology also ensures perceptibly optimised ride comfort.

 

The new BMW 1 Series is the first model in its class to be fitted with an optional 8-speed automatic transmission. What is more, the range of driver assistance systems and mobility services under BMW ConnectedDrive reaches a level previously only available in much higher vehicle segments.

 

Some of the features available for the BMW 1 Series include the BMW parking assistant, lane departure warning including rear collision warning, Speed Limit Info with overtaking ban display, real-time traffic information and apps for use of the online services Facebook and Twitter inside the vehicle.

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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