Beat that! DirectAsia.com challenges safe drivers to beat their best price on car insurance

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

Online insurance company, DirectAsia.com, is issuing a challenge to motorists to find a cheaper quote on their car insurance elsewhere.

 

Singapore’s online insurer is so sure safe drivers won’t find a better deal that they’re promising to reimburse… not just once but TWICE the difference if anyone does.

 

That means if safe drivers can find a more competitive quote on their car insurance then DirectAsia.com will pay them two times the difference.

 

DirectAsia.com define safe drivers as:

 

  • Over 30 years old and have
  • No demerit points for the last 3 years
  • A NCD of 30% or higher
  • A car that is for private use & commuting to work only
  • By being selective about who it insures, DirectAsia.com says it is able to offer competitive prices without compromising coverage.

 

Simon Birch, Chief Executive Officer, said: “Insuring low-risk safe drivers enables us to keep our costs down and our premiums down too. It’s great news for the customer. We know that safe drivers are tired of paying out increasing premiums and subsidising high-risk motorists. That’s why we don’t insure risky drivers. And that’s why we’re able to offer safe drivers the best quote in town…guaranteed!”

 

Advertising for DirectAsia.com’s Best Price Guaranteed campaign will be centred round the slogan ‘How low can you go?’ It will feature the short-legged Dachshund, better known as the Sausage Dog, to illustrate the company’s low-cost price promise. Watch out for online advertisements and in The Straits Times.

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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