Audi A1 – a small car with a big future in Singapore

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

* Creative marketing blitz for Audi A1 launch in Singapore pays off
* Record visitor numbers to showroom; more than one-third of Singapore annual allocation of the Audi A1 cars already sold
* “We expect even greater interest in the Audi A1 over the coming weeks as more units are delivered to customers, and more people get to see it on the roads.”

Singapore, April 4 2011 Public interest in the Audi A1 in Singapore has translated to buyer interest, putting the car on track to selling out. Just a week after launching the Audi A1 on March 19, Audi has already sold more than a third of the annual allocation of the car in Singapore.

The strong response from car buyers underscores the appeal of the Audi A1 as well as the innovative marketing campaign that Audi used for the youngest and newest addition to its model line-up. Highlights of the “The Next Big Audi” campaign included pre-launch teaser print advertisements in TODAY and The Straits Times as well as RadioA1, a dedicated radio station on Class95FM that ran for nine days.

Reinhold Carl, Managing Director of Audi Singapore, said: “I’m very encouraged that car buyers in Singapore are embracing the Audi A1 as a lifestyle car with a very strong emphasis on delivering premium quality. This is a unique proposition in this segment. In the one-week launch period, we have already sold more than a third of the annual allocation. We expect even greater interest in the A1 over the coming weeks as more units are delivered to customers and more people get to see it on the roads.”

Urban living demands a compact city car like the A1 that still features the quality and high-tech features of a ‘full-size’ Audi. Winner of several prestigious automotive awards around the world including the Golden Steering Wheel and the Autonis design award, the Audi A1 features extensive customising possibilities that provide young Singaporeans with the freedom to express their personal style and have fun at the same time.

The new Audi A1 1.4 TFSI with 7-speed S tronic and 122 bhp retails in in Singapore at $126,888.00 (inclusive of COE).

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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