235 ENERGY SINGAPORE RACE DRIVER SEARCH 2012: Your First Step to Formula 1

Written by Cheryl Tay on . Posted in Cheryl Tay Blog | Blog Post of Cheryl Tay

Someone’s racing dream will be fulfilled with a sponsored drive at the Singapore Grand Prix 2012 race weekend, as the 235 ENERGY Singapore Race Driver Search offers literally the hottest seat in town. The first of its kind Search, one person will earn the opportunity to race in the Singapore round of the JK Racing Asia Series (formerly known as Formula BMW Pacific), a support race to the Formula 1 Singapore Grand Prix.

393975_10150587465907710_602152709_8762441_1608875311_nProviding an avenue for the average guy or girl to live their racing dream, the 235 ENERGY Singapore Race Driver Search aims to make motorsports more accessible to everyone by creating a sustainable platform to fund a racing programme. While other young driver development programmes require some level of an established portfolio, the 235 ENERGY programme is different and unique because it welcomes anyone with a clean slate.


“Participation in motorsports is an expensive business and because of this, going racing is not something that most people would even stop to consider doing. With the 235 ENERGY Singapore Race Driver Search, we are opening up the possibility for people to explore their potential. When you purchase 235 ENERGY, you are fueling a hope, a dream,” says Dave Nair, director of 235 ENERGY.


Currently available at NTUC FairPrice, FairPrice Xpress and Cheers, a purchase of eight cans of 235 ENERGY between 18 December 2011 and 18 March 2012 entitles one entry submission for the contest. Initially, entrants will go through a psychometric evaluation and successful candidates will be selected for the second phase consisting of a go-karting and simulator challenge. The Search will narrow down to five finalists who will then proceed for the third phase – testing and evaluation in the single-seater formula car with Eurasia Motorsport – before the ultimate winner is chosen.


The Eurasia Motorsport team has groomed and produced winners such as Daniel Ricciardo, now driving for Scuderia Toro Rosso Formula 1 Team in 2012, and Richard Bradley, the Formula BMW Pacific 2010 champion.


Martin Quick, team principal of Eurasia Motorsport adds, “For sure, there’s someone out there in Singapore with the natural ability and talent waiting to be discovered. However, he or she has probably never dreamt of pursuing a racing career. The Search can give them the opportunity to shine through; someone off the street could become a grand prix star, like an ‘American Idol’ of motorsports.”


235 ENERGY will also be working with schools to introduce the students to the world of motorsports and its benefits. Starting with SJI International School, 235 ENERGY will visit participating schools to conduct talks and share the 235 ENERGY dream. All participating schools will be given one direct entry each for their student body to Phase 2 of the Search through a separate contest for the school.

396366_10150587428352710_602152709_8762278_2114165395_n“This is a golden opportunity and a valuable first step for what might possibly lead to Singapore’s first Formula 1 driver. It may seem like a long shot but at least there is a platform that exists for that prospect. Dreams are free and I encourage everyone and anyone to just give this a try – you never know what racing potential you may unveil from within yourself. There are no Singaporeans racing in single-seaters at the moment – we have Singaporeans racing in karts and cars only – and the last and only Singaporean who drove in a single-seater at the Singapore Grand Prix was back in 2009,” says Cheryl Tay, independent automotive consultant and prominent local motorsports personality.


She continues, “The 235 ENERGY Singapore Race Driver Search is not simply a one-off opportunity to drive on the beautiful Marina Bay street circuit – it is the first step to a long-term plan. Instead of contributing to a particular established professional driver’s career, you buy the hope of realising your own racing dream.”


“Motorsports is something that we at SJI International already embrace. We are not unfamiliar to motorsports as we have students actively involved in racing both locally and internationally, in go-karts and in single-seaters. We try to support them in every way we can and some of them are doing very well. We are delighted to be working with 235 ENERGY on their Singapore Race Driver Search to educate youths about the benefits of motorsports, as we have witnessed in our own students,” comments Brian Christian, principal of SJI International High School.

419661_10150587432427710_602152709_8762290_1434286507_nFurther to receiving the prize, there is the option for the driver to pursue a full racing season for 2013 and 235 ENERGY is exploring opportunities for more partners to join the pursuit of the dream.


Should this initiative prove successful, the 235 ENERGY Singapore Race Driver Search may become an annual campaign and the next step of the master plan is to form a 235 ENERGY Racing Team Singapore.


This proven formula can then be replicated in other countries and ultimately the grand aim is to have a 235 ENERGY Race Series with a 235 ENERGY Racing Team from each country that has the Search. The 235 ENERGY Race Series will then serve as a premier junior single-seater series as part of the journey to the top of motor racing, Formula 1.


Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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